PLANNING
At CPN we believe in planning your media activity so that your firm can manage and schedule this function along with your daily affairs...
...Our promotional literature will carry your stamp of approval. We will follow this agenda unless you require us to pause operations due to internal issues. We will credit your account accordingly. We also recommend media efforts that are within your budget and applicable to your current position with future goals in mind. One shoe does not fit all sizes and we will not make recommendations that don't make sense.
A sample plan for your firm may look something like this:
SAMPLE PROGRAM AND TIMELINES
Days 1-15 Buy side support
Days 1-15 Creation of promotional material and Bullet sheets
Days 1-15 Postings on our corporate owned websites
Days 10-45 Shareholder communication campaign
Days 3-10 Press Release
Days 5-30 Call Center activated to 1250 permission based
Market Maker's and Traders.
Day 7 Interview with Market Makers
Day 10 Press Release
Days 12-17 Market Interviews on web based industry channels
Days 20-30 Drop ship first round of 4 color glossy profiles
to 1500 Brokers
Day 35 Retail newsletter campaign 125k individual investors
double opt in
Day 35 Press Release
Days 40-50 Outreach to Buyer's groups
Day 45 Press Release
Days 45-15 Creation of Updated presentation material
Days 45-60 Release to 7,500 targeted Investment Advisers
Days 50-60 Call Center – “Round Robin” with developments on
your company
Day 50 Second round telephonic presentations MM and Brokers
Day 60 Featured Interview on Market News First
Day 65 Press Release
Day 70 Drop ship updated second round of 4 color glossy
profiles to Hedge Funds
Day 75 2nd Newsletter to over 500k opt in retail investors.
Day 75-90 Shareholder communication campaign
Days 75-90 Highlight interviews and articles syndicated to
10,000 daily newspapers
Days 90-100 (4k piece mailing) Research Reports and Analyst
coverage released
Days 100-120 (10-30k piece) 4 color glossy profile sent
Investment Advisers throughout the US
Days 100-120 Retail Newsletter campaign to over 1 million
individual investors
Days 100-120 International coverage with press releases in
the UK and EU to varying degrees
Days 100-120 Interviews on TV and Radio
Days 100-120 (10k +/-) Staggered drop shipping of profile
information to all Broker Dealers in the US
